Job Description
📋 Description Own day-to-day multi-channel campaigns (in-app, email, push) and report results. Use AI tools to speed up QA, content, briefs, and reporting; build AI workflows. Work with Growth Engagement product team to improve tooling and client journeys. Ideate and experiment on growth strategies, personalization, and content variation. Analyze campaign performance; report impact and learnings; use AI for analysis. Execute and analyze A/B tests to improve performance and conversions. 🎯 Requirements 2-5 years hands-on experience with marketing automation platforms (Braze/Iterable). 1+ year email coding; HTML/CSS; SQL a plus. Enthusiasm for AI tools in marketing; comfortable with prompts and AI QA. Strong audience segmentation across channels. Marketing tech best practices: responsive design, deliverability, segmentation. Campaign analysis, reporting; A/B testing; experimental design a plus. 🎁 Benefits Top-tier health benefits and life insurance Long-term group savings with employer match 20 vacation days, 4 wellness days, unlimited sick and mental health days 90 days away: work outside Canada for up to 90 days per year Employee resource groups: Rainbow, Women of WS, Black at WS Hybrid team with 1,500+ employees across North America
