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Job Description
📋 Description Own the B2B content program end-to-end — strategy, planning, execution Build a structured content plan across the buyer journey Identify content gaps and develop formats from Strava data Produce a high-impact content calendar across owned and distributed channels Drive compelling case studies with ROI proof points Align with the SfB marketing team to feed campaigns and outreach 🎯 Requirements Proven B2B content experience with brands and agencies Deep understanding of digital platforms: audience, product, ads narrative Comfortable using data as a creative input to tell stories Strong editorial judgment and independent decision-making Experience managing external writers and designers without losing vision Excellent writer/editor with a strong POV on B2B content