Performance Marketing Strategist
Balsam BrandsJob Description
📋 Description Propose and create campaigns across PPC, Paid Social, and Programmatic; set up targeting, budgets, and tracking. Consolidate data from Google/Bing Ads, Meta, GA, and Campaign Manager; produce reports. Optimize campaigns based on performance data and testing to improve CR, CTR, CPA, and ROAS. Review account setup, product feeds, and settings; document issues and escalate with fixes. Coordinate integrated planning and cross functional collaboration across channels to support objectives. End-to-end ad creation and monitoring; propose copy, coordinate localization, upload ads. 🎯 Requirements Bachelor degree with strong analytical and quantitative skills. 2+ years in Digital Marketing, especially Paid Social and PPC; ability to analyze performance and deliver insights. Proficient in MS Office, especially Excel and slide prep for business reviews. Familiar with ClickUp or similar project management tools; prior experience is a plus. Experience using AI tools to improve workflows and documentation; proactive adoption of new tools. Good written and verbal communication; organized with attention to detail and collaboration. 🎁 Benefits Government-mandated Benefits (SSS, PAG-IBIG, PhilHealth) 13th Month Pay Paid Leaves with flexible use Internet Subsidy Healthcare Coverage (plus 2 dependents) Continuous Learning and Professional Development Benefit