Head of Product Marketing
ImprovadoJob Description
📋 Description Own executive relationships with sales, marketing, product, and strategy to shape GTM. Lead cross-functional teams to launch new products and capabilities. Evolve pricing and packaging strategy with the CSO to maximize growth and CLV. Develop core product marketing deliverables: positioning, messaging, tools, collateral. Shape competitive position with win/loss insights and market intelligence. Drive launches and partnerships; enable revenue teams and campaigns. 🎯 Requirements 7+ years of product marketing in B2B SaaS with enterprise focus. 5+ years in MarTech/AdTech and Marketing Analytics. People-focused leader who builds creative, collaborative teams. Proven experience launching new products and growing a mature business. Track record delivering sales enablement content and programs. Experience creating competitive intelligence programs.