CRM Specialist

📋 Description Own the CRM platform across in-app, email, push, and SMS channels. Define audience schema and data sync with engineering. Build deliverability infrastructure: sender authentication, IP warm-up, monitoring. Own unsubscribe and preference center, suppression lists, COPPA/CAN-SPAM/GDPR compliance. Design and run lifecycle programs: retention, engagement, newsletters. Manage onboarding flows: sign-up confirmations, waitlists, cohorts, referrals. 🎯 Requirements 5+ years of CRM experience building multi-channel lifecycle programs. Hands-on experience owning marketing automation platforms at scale (Braze, Iterable, Customer.io). Segmentation architecture across four audiences: students, parents, teachers, prospects. COPPA and child-directed compliance knowledge. Data fluency: behavioral data, funnel analytics, AB tests, reporting. Cross-functional collaboration with Marketing, Editorial and Engineering. Startup mindset: comfortable building in a growing platform.