Content Optimization & Experimentation Specialist

📋 Description Own CRO for blog/tutorials; prioritize opportunities and OKRs. Improve layouts, navigation, CTAs, page structure, and copy. Develop hypotheses and lead A/B and multivariate tests. Analyze results with statistical confidence and document outcomes. Turn experiments into lasting improvements across content ecosystem. Partner with Head of Content to shape the optimization roadmap. 🎯 Requirements User-journey focus to improve conversions. 3+ years in CRO, UX, or experimentation. UX thinking that diagnoses why users don't convert. Analytical rigor; data-driven decisions with confidence. Experience optimizing long-form content to drive action. Prioritize high-impact ideas across experiments. 🎁 Benefits 360 Growth: limitless learning and internal mobility. Freedom and responsibility: work from home or anywhere. Wellness: sick days, Headspace subscriptions, and wellbeing events. Team events and milestone gifts for celebrations.