Assistant Manager, CRM

📋 Description Own end-to-end CRM lifecycle campaigns across email, SMS, Push, and In-App. Define audiences, content strategy, and user journeys; test and launch campaigns. Personalize one-to-one communications; use segmentation and insights. Collaborate with Data Science to launch campaigns and analyze results. Align CRM with regional marketing and product launches. Brief Creative and Product teams to ensure on-brand campaigns. 🎯 Requirements 5+ years in Marketing or business strategy for B2C lifecycle. Bachelor's degree in CS, Engineering, Marketing, or Digital Media. Experience designing, developing, testing, and launching complex CRM campaigns. Strong PM and stakeholder engagement skills. Familiar with Push, SMS, In-App, and Email campaigns. Hands-on with lifecycle automation tools like Salesforce Marketing Cloud, Pardot, Responsys, Eloqua. 🎁 Benefits Term Life Insurance and comprehensive Medical Insurance. GrabFlex benefits package. Parental and Birthday leave, plus LASA volunteering leave. Grabber Assistance Programme. FlexWork with differentiated hours.