Assistant Manager, CRM

📋 Description Own end-to-end CRM lifecycle campaigns across channels (Email, SMS, Push, In-App). Personalize one-to-one communications using segmentation and insights. Partner with Data Science to launch campaigns and analyze results. Use data-driven insights to identify growth; align with regional/local teams. Be CRM SME; advise stakeholders; experiment and scale campaigns. Collaborate with Creative and Product to keep communications on-brand. 🎯 Requirements 5+ years in Marketing/Business Strategy for B2C lifecycle. Bachelor's degree in CS/Engineering/Marketing/Digital Media. Experience designing and launching complex CRM campaigns. Strong PM and stakeholder management skills. Familiar with multi-channel communications: Push, SMS, In-App, Email. Proficient in data analysis to drive business goals. Ability to translate data into new strategies. Lifecycle automation tools: Salesforce Marketing Cloud, Pardot, Responsys, Eloqua. 🎁 Benefits Term Life Insurance and Medical Insurance. GrabFlex benefits package. Parental and Birthday leave; LASA volunteering leave. Grabber Assistance Programme. FlexWork with differentiated hours.