Job Description
📋 Description Generate enrollments for B2B and B2C across channels. Build and execute B2C/B2B marketing plans incl paid, organic, social. Manage budgets, campaign ROI, and channel metrics. Lead quarterly media planning, budgeting, and lead/pipeline forecasts. Partner with marketing to improve reporting, branding, and processes. Design and execute customer research to gain insights. 🎯 Requirements 4+ years in demand generation for high-growth firms. Power-user of Google Ads, Bing, and Facebook Ads Manager. Strong analytics: Google Analytics, Data Studio, Google Optimize. Email marketing with SendGrid, Marketo, GetResponse. Data-driven decisions with strong quantitative skills. B2C marketing focus: lead gen and conversion. 🎁 Benefits Medical, dental, and vision coverage 11 paid holidays Paid time off Employer-paid life insurance Short- and long-term disability 401k with employer match
