Performance Marketing Specialist
InstructureJob Description
📋 Description Build, launch, and manage paid campaigns across LinkedIn, Google Ads, Demandbase, and CTV. Own end-to-end ad build: assets, audiences, tagging, QA, and go-live. Run A/B tests on creative, copy, audiences, and landing pages. Manage budgets across platforms; monitor pacing daily for efficiency. Configure ABM campaigns with DemandBase, 6Sense, and journey stages. 🎯 Requirements 3+ years in paid digital advertising across three+ platforms. Experience managing multi-platform budgets and KPIs (CPL, CPA, ROAS). Structured A/B testing experience and translating results into recommendations. Strong data skills with spreadsheets, dashboards, and ad UIs. Clear communicator able to present data to non-technical audiences. High attention to detail and readiness before go-live. 🎁 Benefits Competitive compensation with ownership program. Flexible work culture: remote, hybrid, in-office. Generous time off and Dim the Lights holiday. Wellness programs and mental health support. Learning resources including tuition reimbursement. Technology and tools to do your best work.