Digital Marketing Specialist

📋 Description Oversee HubSpot-driven digital marketing campaigns from concept to launch. Create, manage, optimize, and report on campaigns with the marketing team. Define, measure, and report campaign KPIs. Align campaign strategies cross-departmentally. Provide actionable insights on campaign performance to stakeholders. Conduct keyword and website research, ad grouping, and audience targeting. 🎯 Requirements 2-5 years SEM experience. 2-5 years experience with HubSpot and inbound marketing. Certifications in Google Ads and Google Analytics. Strong knowledge of reporting tools and dashboards such as Databox or MS Power BI. Effective writing, verbal communication and presentation skills. Strong analytic skills and ability to relate results to client business objectives.