Job Description
📋 Description Own the consumer marketing strategy for Ibotta's in-app gaming. Develop native positioning and channel strategy for gaming. Partner with Product and gaming partner on rollouts and integration. Define success metrics and build reporting for gaming adoption. Build lifecycle flows for gaming: onboarding, re-engagement, rewards. Champion cross-product adoption across the Saver base. 🎯 Requirements 6–9 years of consumer marketing with product adoption, app engagement. Experience launching or growing a feature within an existing app. Experience with roadmaps, experimentation, and sprint cycles. Data-driven with KPI definition, interpretation, and pivoting. Excellent communicator who rallies cross-functional teams. Familiarity with Braze or similar customer engagement platforms. 🎁 Benefits Competitive pay and benefits package. Flexible time off. Medical, dental, and vision coverage. Employee Stock Purchase Program. 401k match. Denver office perks: paid parking, snacks, and occasional meals.
