Performance Marketing & E-commerce Executive

📋 Description Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads. Manage and maintain e-commerce stores on Shopify and/or WooCommerce. Monitor campaign performance, analyze data, and implement strategies to improve conversions and ROI. Create basic marketing creatives using Canva for ads, social media, and promotions. Track key performance metrics and prepare regular performance reports and insights. Conduct audience research, A/B testing, and campaign optimization to improve lead quality and conversion rates. 🎯 Requirements 2-4 years of experience in Performance Marketing and E-commerce Management. Strong hands-on experience with Meta Ads (Facebook & Instagram Ads). Google Ads. Shopify and/or WooCommerce. Canva for marketing creatives. GA4/Google Analytics, campaign tracking, and performance reporting.