Job Description
📋 Description Voice of homeowners and pros; translate needs into product decisions. Partner with product and leadership to shape vision upstream of the roadmap. Lead Product Marketing to define positioning and narrative for homeowners and pros. Define Experience Marketing direction across lifecycle, landing pages, and content. Collaborate with CPO, CCO, and Growth on roadmap priorities and GTM strategy. Present team strategy to senior leadership and drive cross-functional credibility. 🎯 Requirements 10+ years in product or lifecycle marketing; senior director leadership in high-growth. Proven ability to work with product teams; build cross-audience positioning. Build positioning and messaging frameworks across audiences; two-sided marketplace a plus. Strong POV on segmentation, personalization, and behavioral data shaping communications. Strong cross-functional instincts; earn trust with product, engineering, and commercial teams. Commitment to developing your team with clear accountability. 🎁 Benefits Equal opportunity employer; inclusive workplace. Will consider applicants with arrest/conviction records as allowed by law. Reasonable accommodation available during the application process. Privacy policy and data handling for job applicants.
