Job Description
📋 Description Lead the strategic narrative and inbound GTM for Kikoff's credit-building app. Partner with Product to shape future builds via research and PMF validation. Design pricing, packaging, and positioning to build sustainable moats. Align Product, Growth, Design, Data, and Creative to drive high-impact opportunities. Scale a world-class team of Product Marketers and develop talent pipelines. Build repeatable playbooks to make product marketing scalable across products. 🎯 Requirements 5+ years of experience in Product Marketing. Sharp inbound instincts; turn customer insights into strategy and validate demand through testing. Strategic ownership; define roadmaps, trade-offs, and communicate to senior leadership. Analytical rigor; data-driven, test-based decision making. Executive presence; navigate high-growth environments and influence key stakeholders. Fintech/Consumer Finance or high-growth B2C experience with credit.
