Commercial Therapeutic Area Lead

📋 Description Drive regional strategic and tactical plan for launches in CEE. Support launch implementation; manage product lifecycle. Lead Brand Team with cross-functional alignment to optimize commercial success. Generate market insights on trends, potential and competition. Develop regional communication plan: positioning, messaging, value proposition, campaigns. Oversee cross-functional launch activities and ensure milestones are met. 🎯 Requirements University-level education in medical/science or marketing or related discipline. 7+ years pharma sales/marketing experience, preferably Haematology/rare diseases. Proven track record launching and commercializing specialized medicines. Strong strategic and operational marketer with omni-channel engagement. Experience with KOLs locally and/or internationally; cross-country preferred. Willingness to travel and English fluency; other languages asset.