Paid Search Manager

📋 Description Own Paid Search strategy across Google Ads, Apple Search Ads, Microsoft Ads and YouTube. Manage agency on campaign builds, bidding, tracking and budget pacing. Lead structured tests to improve incremental performance. Govern budget allocation by incremental impact, CPA and payback. Collaborate with Brand, Creative, Product and Data to improve ads and landing pages. Lead incrementality testing across brand, non-brand and YouTube. 🎯 Requirements 3+ years' experience managing large Paid Search campaigns with a commercial mindset. Hands-on with Google Ads, Apple Search Ads and Microsoft Ads; SA360 a plus. Analytical with incrementality, LTV, and attribution beyond last-click. Understands bidding strategies, automation and performance optimization at scale. Writes ad copy; understands impact of creative and landing pages. Highly organized; able to manage multiple priorities in a fast-moving environment. 🎁 Benefits Join our Gibraltar office; strong local employee experience and growing benefits. Additional annual leave: +2 days after 3 years, +3 after 5 years. Quarterly team socials to connect and celebrate.