Senior Web Conversion & Performance Manager

📋 Description Own the global A/B testing programme end to end Design and execute funnel optimisation across trials, leads, and regions Prioritise the testing roadmap by pipeline impact Set the brief and quality bar for test variants with UX and web dev Build and maintain web performance dashboards for GTM and stakeholders Lead attribution modelling that links web activity to revenue 🎯 Requirements 6 to 8 years in web marketing, CRO, or digital marketing in B2B SaaS Proven ability to build multi-region web roadmaps linked to revenue End-to-end ownership of A/B testing programmes Expert GA4 & Google Tag Manager; proficient in Optimizely/VWO or equivalent Deep understanding of attribution modelling linking web to revenue Experience presenting web performance analysis to senior leadership 🎁 Benefits Quarterly wellbeing day off and four YOU Days annually Wellbeing and tech allowance Annual flu vaccinations Hybrid flexibility for this role Nearmap subscription In-office lunch Tue/Thu at Sydney CBD