Job Description
📋 Description Own end-to-end media strategy across paid channels for pharma brands. Lead trafficking and activation across DSPs (DV360, The Trade Desk, Xandr, Iqvia). Develop channel playbooks for programmatic, search, social, and endemic. Define measurement strategy: MMM, multi-touch attribution, brand lift. Partner with product/engineering to build measurement infrastructure and pipelines. Bridge media ops and product teams to align needs with tooling. 🎯 Requirements 3+ years in media strategy, planning, and buying; at least 2 years in healthcare. Hands-on with DSPs: The Trade Desk, DV360, Xandr, DeepIntent, etc. Strong command of healthcare measurement: NPI targeting, script lift, brand lift. Experience partnering with engineering/product/data science to build media infrastructure. Understanding of pharma advertising regulations (FDA, OPDP, MLR). Familiarity with data privacy frameworks (HIPAA, NAI, state laws). 🎁 Benefits Health, dental, and vision insurance Ground-floor equity opportunity Flexible PTO 401(k) Visa sponsorship for O-1, H-1B, TN Relocation support
