Job Description
📋 Description Set growth marketing strategy and execute campaigns to turn demand into pipeline. Drive awareness and high-quality pipeline in partnership with Sales. Develop ABM and market-based programs for Parks & Rec and private recreation segments. Turn product, AI capabilities, and partner stories into buyer-ready campaigns. Operate HubSpot and B2B stack; use AI workflows for research and personalization. Build and lead a lean marketing function; own the budget and partner relationships. 🎯 Requirements 10+ years in B2B SaaS marketing with leadership in high-growth firms and measurable pipeline impact. Balanced strategic thinking with hands-on execution in lean, fast-moving orgs. Deep experience building demand gen, pipeline motions, and campaigns yielding qualified opportunities. Experience with ABM/target-account activation or high-consideration sales motions. HubSpot or similar marketing automation/CRM; HubSpot cert a plus; interest in AI GTM tools. Strong measurement, attribution, forecasting, budgeting, and ROI analysis. 🎁 Benefits Flexible PTO, top-tier health/dental/vision, and a 401(k) plan. In-office SF FiDi location; hybrid work with some days on-site.
