Growth Marketer
PearlJob Description
📋 Description Own full-funnel paid strategy and execution across Meta, Google, LinkedIn, and dental channels. Own CAC, ROAS, CPA targets and budget pacing across SMB and enterprise audiences. Run weekly optimization cycles: bids, budgets, audiences, placements, and landing-page routing. Partner with Studio and Brand/Comms on ad creative and testing. Own Pearl's full email and lifecycle program (pre-demo nurture to post-demo follow-up) in HubSpot. Build unified full-funnel dashboards and coordinate with RevOps for attribution. 🎯 Requirements 5–7+ years in full-funnel growth at a B2B SaaS. Hands-on with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager; HubSpot expert. Own CAC, ROAS, CPA targets and budgets. Strong email/lifecycle marketer and paid operator in one. Deep tracking expertise: pixels, CAPI, UTMs, offline/CRM imports. Analytical, dashboard-driven; GA4 literacy a plus; SMB and ABM experience. 🎁 Benefits Competitive compensation and benefits Professional development and training opportunities Flexible, uncapped PTO Remote-first work environment, with hubs in Los Angeles, San Francisco, Salt Lake City, or New York City