Paid Media Manager

📋 Description Own full-funnel paid strategy and hands-on execution across Meta, Google, LinkedIn. Bring paid media in-house; rebuild campaign structure, targeting, bidding, budgeting. Manage channel mix and budgets to hit CAC and ARR targets across SMB and enterprise. Build and maintain audiences, exclusions, and account structures for efficiency. Own end-to-end conversion tracking: pixels, server-side/CAPI, UTMs. Collaborate with Growth and Web to optimize landing pages and paths. 🎯 Requirements 4–6 years of hands-on paid media experience in B2B SaaS (ABM a plus). Expert in Google Ads and Meta Ads Manager; LinkedIn Campaign Manager. Strong CAC, ROAS, CPA optimization skills. Fluency in conversion tracking: pixels, CAPI/server-side, UTMs. Analytical, dashboard-fluent; HubSpot and GA4 literacy a plus. Experience with SMB and enterprise/ABM paid motions. 🎁 Benefits Competitive compensation and benefits. Professional development and training opportunities. Flexible, uncapped PTO. Remote-first work environment; near Pearl office hubs in LA, SF, SLC or NYC.