Job Description
📋 Description Own channel intelligence for settlement segment across existing base and new verticals. Define ICPs for each new vertical as they open using data-driven methods. Build programs and campaigns; interpret performance across a multi-audience B2B funnel. Close loop with Settlement PMM; provide insights, recommendations, and messaging input. Define and own attribution for multi-vertical funnel; secure cross-functional buy-in. Set KPIs and pipeline contribution metrics; monitor marketing impact. 🎯 Requirements 5+ years in B2B marketing, growth or demand gen across multi-audience funnels. Comfort with ambiguity and greenfield problems; enjoy building new playbooks. Analyst-strategist: form hypotheses from messy data and defend them. Direct experience designing attribution models with cross-functional buy-in. Experience partnering with Sales and Customer Success. AI-native: uses AI tools daily; knows when human editorial intervention is needed. 🎁 Benefits Excellent medical, dental, and vision coverage. 401(k) with company match. 16 weeks of paid parental leave. Flexible paid vacation time + 10 sick days for exempt roles. Generous vacation + 10 sick days for non-exempt roles. Summer and Winter Break (~1 week each) + 9 holidays per year.
