VP, Consumer Products

📋 Description Lead all sales and BD for consumer products; expand adoption. Pricing strategy: Define pricing models aligned with profitability and growth. Channel development: Build new sales channels and affiliate programs. Demand generation: Drive growth initiatives to generate demand and leads. Brand awareness: Raise product awareness via PR, campaigns, partnerships. Product input: Source market and customer needs to guide product enhancements. 🎯 Requirements Leadership Experience: Senior leadership in consumer product, fintech, blockchain or tech. Sales & Business Development: Lead sales and channel strategies with measurable results. Strategic Marketing: Drive demand, marketing, PR, and evangelism. Analytical & Financial Acumen: Define pricing and manage P&L. Cross-Functional Collaboration: Work across product, marketing, engineering, BD. Communication Skills: Excellent verbal and written with execs and partners. Entrepreneurial Mindset: Thrive in fast-paced, innovative env; balance execution.