Marketing Campaign & Strategy Leader

📋 Description Lead D2C campaigns from idea to launch and optimization. Map customer journeys and align channels for revenue growth. Own campaign budgets; monitor CPA, ROAS, profitability. Collaborate across paid media, email, ecommerce, and loyalty. Plan offers, landing pages, upsells, bundles, and discounts. Coordinate with stakeholders to ensure a cohesive customer journey. 🎯 Requirements 2+ years leadership in D2C ecommerce marketing. Data-driven decisions using CPA, ROAS, revenue metrics. Full-funnel experience across paid media, email, ecommerce, loyalty. Strategic offer planning, landing pages, upsells, bundles. Martech/Adtech/analytics mastery (GA4, Triple Whale). Strong cross-functional leadership and customer-centric thinking. 🎁 Benefits Generous healthcare package Monthly team events and activities Flexible holidays with bank days Weekly team lunches Casual dress code Dog-friendly office in Yaletown