Senior Data Scientist – Intelligent Media Targeting

📋 Description Design and deploy marketing analytics for media targeting Build segmentation models (K-Means, GMM, DBSCAN) Develop Marketing Mix Modeling (MMM) and media effectiveness models Conduct causal inference and A/B testing to measure impact Apply SHAP explainability and convey insights to leadership Create reusable Python analytics frameworks and scalable ML workflows 🎯 Requirements Strong Python for production-grade analytics and ML Pandas, NumPy, scikit-learn expertise SQL skills: joins, aggregations, windows Statistics: regression, tests, distributions, validation Experience with MMM and marketing effectiveness modeling Clustering-based segmentation: K-Means, GMM, DBSCAN 🎁 Benefits Competitive salary aligned with experience Dynamic career growth with mentorship Idea Tanks for innovation and collaboration Growth Chats to develop your skills Snack Zone and amenities to stay energized Certifications in AI, Data Science, Cloud