Senior Data Scientist – Intelligent Media Targeting

📋 Description Design and develop customer segmentation models (K-Means, GMM, DBSCAN) Build and deploy Marketing Mix Models (MMM) to measure marketing effectiveness Engineer RFM and behavioral features (spend trajectory, recency) Develop statistical and ML models for targeting, campaign optimization, and measurement Perform causal inference and A/B testing to measure incremental impact Apply SHAP to generate actionable business insights 🎯 Requirements Bachelor's or Master's in CS, Stats, Math, or related field 5–8 years in Data Science, Customer/Marketing Analytics Lead/Manager: 8–12 years with team leadership Strong Python for production analytics Proficient with pandas, NumPy, scikit-learn Strong SQL with joins, aggregations, window funcs Statistics: regression, hypothesis testing, validation Production-grade ML solutions experience Segmentation & marketing analytics experience MMM, Marketing Effectiveness, MTA experience Causal inference and A/B testing Explainable AI: SHAP, LIME, or similar Generative AI/LLMs experience 🎁 Benefits Dynamic Career Growth Idea Tanks Growth Chats Snack Zone Recognition & Rewards Certifications in AI/DS/Cloud