Lifecycle Marketing Manager, Monetisation (12 Month Fixed Term Contract)

📋 Description Leading automated upsell programs via next-best-action personalization Establishing an AI Launch Engine for evergreen adoption Launching mid-funnel series for Canva workflow tools (App Integrations, AI Pass) Briefing creative teams on next-gen upsell templates and campaigns Migrating Braze content into Canva CMS and Personalisation service Running experiments, measuring results, and using data to improve 🎯 Requirements 5+ years lifecycle marketing experience using owned channels (email, push, in-app) Built multi-channel campaigns at scale; Braze experience is a big plus Data-driven: derive insights from campaign data Owned a messaging calendar and backlog across stakeholders Track record of running testing frameworks and applying learnings Worked with a global, diverse user base; programs travel across markets 🎁 Benefits Hybrid work with remote option and campus collaboration Interviews conducted virtually Canva champions diverse backgrounds and skills