CRM Sr. Manager

📋 Description Design and execute multi-channel campaigns across email, SMS, WhatsApp, push, and in-app. Build automated journeys via customer segmentation to boost engagement and LTV. Design and run A/B tests; publish performance reports with recommendations. Own budget and monthly allocation for messaging platforms and tools to optimize ROI. Actively incorporate AI tools into CRM workflows and champion AI adoption. Mentor CRM Specialists and align growth with team strategy. 🎯 Requirements Excel (intermediate) CRM platforms Campaign analytics Customer segmentation A/B testing methodology Soft skills: Decision making; Analytical thinking; Leadership; Communication; Time management; AI literacy