Director of Enterprise Marketing
BlockstreamJob Description
📋 Description Develop and own the enterprise go-to-market strategy across product lines. Define and refine product positioning for fintech and payments ecosystems. Collaborate with product management and engineering to communicate technical value propositions. Partner with sales and BD to enable revenue growth, including demand gen and ABM. Lead strategic campaigns and thought leadership for enterprise Bitcoin and blockchain adoption. Manage and mentor a small team of marketing professionals and external agencies. 🎯 Requirements 10+ years marketing experience, including 5+ years in enterprise B2B leadership. Proven success leading enterprise go-to-market from strategy to execution. Strong background in technical marketing and communicating complex product value. Experience in SaaS, fintech, banking, or payments at the enterprise level. Excellent communication and storytelling with a data-driven approach. Cross-functional experience with sales, product, and engineering teams. 🎁 Benefits Hybrid work with 2-3 days/week in Menlo Park.