Senior Marketing Manager, Engagement (Cutting Machines)

📋 Description Lead lifecycle marketing to drive Design Space visits and cut activity. Build and optimize Braze journeys for onboarding, inspiration, education, and reactivation. Become expert in Cricut machines, Design Space, materials, and workflows. Use email, push, SMS, in-app messaging, paid social to drive engagement and conversions. Partner across creative, product, engineering, international, data, and digital marketing to execute campaigns. Work with data teams to define segments, triggers, tests, dashboards, and performance readouts. 🎯 Requirements 7+ years in lifecycle, CRM, retention, engagement, or growth marketing. Experience with consumer apps, connected hardware, or DTC. Hands-on experience building multi-channel owned and paid campaigns. Experience with Braze or a similar engagement platform. Track record improving activation, engagement, retention, usage, or LTV. Experience with segmentation, personalization, triggers, automation, testing, and measurement.