Specialist - Marketing Operations (UK Shift)
FreshworksJob Description
📋 Description Manage lead routing, assignment updates, enrichment, and distribution for timely lead delivery. Oversee ticket management for lead assignments, campaign execution, and system updates. Monitor lead flow and support funnel reporting, lead quality, and metrics. Maintain data quality in Salesforce and Marketo through audits and hygiene initiatives. Collaborate with Sales, Marketing, RevOps to improve lead qualification, segmentation, and campaigns. Support marketing automation initiatives to improve operational efficiency. 🎯 Requirements 4-8 years experience in Marketing Operations, Sales Operations, Revenue Operations, or related. Hands-on experience with Salesforce and Marketo, including lead management, campaigns, and CRM admin. Strong analytical skills with experience interpreting data and improving lead management processes. Experience working with ticketing systems and managing operational support requests. Excellent stakeholder management, communication, and collaboration skills. Ability to troubleshoot operational issues, identify process improvements, and support automation initiatives.