Senior Data Scientist – Marketing Mix Optimization (MMO Enhancements)
Blend360Job Description
📋 Description Design and enhance MMO solutions for marketing budget allocation. Build models to quantify marketing effectiveness and optimize media investments. Develop optimization frameworks under business constraints across channels. Analyze historical marketing data to identify optimization opportunities. Create scenario planning and what-if simulations for strategies. Translate findings into actionable recommendations; mentor teammates. 🎯 Requirements Bachelor's or Master's in a quantitative field. 4+ years in Data Science/Marketing Analytics/MMO. Strong Python and SQL proficiency. Experience with Pandas, NumPy, scikit-learn. Experience with large marketing datasets and optimization models. Strong communication and stakeholder management skills. 🎁 Benefits Growth opportunities and mentorship. Idea Tanks to pitch and collaborate on ideas. Growth Chats for skill development. Snack Zone and a collaborative culture. Recognition and rewards program. Certifications support to upskill.