Senior Campaigns Manager
CursorJob Description
📋 Description Concept, develop, and run integrated campaigns end-to-end. Lead strategy and audience selection through launch, optimization, and reporting. Design end-to-end campaign architecture and cross-functional handoffs to sales. Translate priorities into focused campaign plans with goals and metrics. Build multi-channel campaigns across digital, web, email, events, social. Establish measurement frameworks, KPIs, and scalable processes. 🎯 Requirements 10+ years owning integrated campaign strategy for B2B SaaS/enterprise apps. Familiar with lead-routing and handoff; diagnose funnel health with SDRs. Proven track record building campaigns for enterprise tech buyers. Owned pipeline goals and used signals to optimize performance. Experience running ABM/strategic-account programs with multithreading. Strong understanding of AI market and technical buyer personas.