Job Description
📋 Description Own lifecycle marketing tech roadmap; align investments with Growth Eng goals. Translate business needs into technical specs; bridge marketing and engineering. Lead build-vs-buy evaluations for key capabilities (journey orchestration, personalization). Maintain fluency in CRM/lifecycle marketing tech; benchmark capabilities. Define quality bar for lifecycle tech; set priorities and success metrics. Lead internal tools to manage $200M+ annual paid media spend. 🎯 Requirements 8+ years owning technical products or programs in Martech, growth, technical product management, or marketing ops. Strong command of the modern Martech ecosystem — lifecycle/CRM platforms, paid media integrations, personalization engines, and how marketing and growth teams operate. Deep technical fluency to partner credibly with engineering teams and reason about complex architecture and trade-offs. Familiarity with LLMs and agentic tooling, and sound judgment about where it genuinely adds value vs. where it adds complexity. A track record of owning outcomes and metrics, and of driving collaborative delivery with marketing, engineering, data, and product teams across both lifecycle and paid marketing surfaces. 🎁 Benefits Total rewards include bonus opportunities, equity, and benefits. Rewards vary by region and entity.
