Job Description
📋 Description Build global consumer (non-gaming) marketing strategy. Align with Marketing, Product, GTM, and Sales for coordinated execution. Balance global and regional programs to resonate across markets. Develop data-backed, customer-centric messaging and positioning. Roll out positioning across web properties, enablement, content, events. Own end-to-end go-to-market initiatives to drive awareness and growth. 🎯 Requirements 10+ years in marketing or go-to-market roles; 3+ years in mobile app performance marketing. Proven ability to develop and execute global marketing strategies driving acquisition, adoption, revenue. Deep understanding of app marketing: user acquisition, monetization, trends. Cross-functional experience with Product, Sales, and GTM; align messaging and execution. Exceptional storytelling and ability to translate technical concepts for consumer app advertisers. Hands-on marketing content creation: decks, webinars, case studies, industry reports. 🎁 Benefits Medical, dental, and vision insurance for U.S. employees. 401(k) with company match; disability and life insurance. Well-being benefits, Thrive Day quarterly, 12 holidays/year. Flexible Time Off (FTO). Bonus and equity awards eligibility.
