CRM

📋 Description Develop and continuously improve CRM, retention, and reactivation strategies across the player lifecycle. Identify CRM growth opportunities based on player behaviour, data, and business priorities. Build automated customer journeys: onboarding, activation, retention, reactivation, cross-sell, upsell. Segment players by behavior, lifecycle, value, activity, and VIP status. Plan and manage CRM campaigns across Email, SMS, Push, On-site, and In-app. Develop and test promo, bonus, cashback, tournaments, and gamification. 🎯 Requirements 3-5+ years of experience in CRM, Retention, or Lifecycle Marketing. Relevant experience in iGaming, online casino, sportsbook, or betting. Strong understanding of player lifecycle, retention, reactivation, and CRM metrics. Hands-on experience building automated communication journeys. Strong knowledge of segmentation and personalisation. Experience with CRM platforms such as Smartico, Optimove, Emarsys, Braze, or Customer.io. 🎁 Benefits 21 days paid annual leave; 3 extra days off; 25 paid sick days. Public holidays as days off. Sports compensation program; Annual healthcare budget. Gifts for life events; Coworking compensation for Ukraine-based team. Maternity and paternity leave support. Annual budget for development, certs, books, and language courses.