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Job Description
📋 Description Develop influencer marketing plans, activations, and media buys for a launch title. Collaborate with influencer agencies to support campaigns across streaming, content, events. Partner with Community Management and Development to align marketing with game vision. Forecast outcomes, track KPIs, and report on campaign performance. Manage day-to-day influencer initiatives across paid social, video, livestreams. Explore partnerships and channels to expand influencer marketing for multi-platform releases. 🎯 Requirements 4+ years in games/entertainment publishing; 2+ years with influencers. Experience planning influencer programs; AAA titles a plus. Strong understanding of marketing and influencer platforms (YouTube, Twitch). Creative marketing programs; analytics tools like Gamesight/Streamhatchet. Detail-oriented, organized; can manage multiple projects with cross-functional teams. 🎁 Benefits Competitive compensation and industry-leading benefits. Flexible work arrangements. Opportunities to grow your career. Collaborative, inclusive culture.
