Job Description
📋 Description Maintain and grow Activation journeys for Personal and Small-Dollar Loans. Ideate, prioritize, execute, and report on journeys moving applicants to funding. Primary levers: email, SMS, push, and VoApps (ringless voicemail). Own end-to-end execution: strategy, creative, metrics, and readouts. Collaborate with tech, product, and marketing to define requirements. Develop hypothesis-driven testing roadmaps for owned journeys. 🎯 Requirements 4+ years in lifecycle marketing. Proven track record delivering KPI improvements. Translate complex data into actionable revenue insights. Advanced spreadsheets; BI tools like Looker or Mode. Strong CRM statistical testing knowledge. Hands-on Iterable experience required. Excellent communication and cross-functional collaboration. Experience with SMS and/or mobile push preferred; CDP HighTouch bonus. 🎁 Benefits Competitive compensation with base, bonus, and quarterly equity. 401(k) or retirement savings with company match. Employee Stock Purchase Plan (ESPP) for US employees. Comprehensive health coverage (medical, dental, vision). HSA contributions for eligible US plans. Paid time off, sick leave, and holidays.
