Job Description
📋 Description Own marketing measurement strategy: attribution, incrementality, ROI across channels. Hands-on MMM, MTA, lift testing, and LTV modeling. Partner with the CMO and marketing leaders to translate strategy into analytics. Segment audiences to inform B2C and B2B targeting. Lead Staff+ data scientists; set technical direction and career growth. Design geo-based experiments to move from correlation to causation. 🎯 Requirements 8+ years in data science/marketing analytics with 3+ years in marketing measurement at a B2C tech company. Proven track record building and deploying complex measurement models in production. Deep MMM, MTA, incrementality, and scalable causal inference expertise. Experience leading a small data science team; talent development. Experience partnering with VP/C-level marketing leaders to translate findings into investments. Bachelor’s degree in CS/DS/Statistics; Master’s/PhD a plus. 🎁 Benefits Flexible, hybrid work environment at NYC Soho location. Unlimited vacation (salaried) / competitive PTO (hourly). 100% paid employee health benefits (medical, dental, vision). Commuter benefits. 401(k) with employer match. Sabbatical leave and parental leave reimbursement.
