Go-to-Market & Industry Marketing Manager
AccuWeatherJob Description
📋 Description Support GTM programs across priority industries and growth initiatives. Develop industry messaging, customer stories, and sales enablement materials. Create campaigns, webinars, and market-facing programs to accelerate growth. Develop and maintain industry messaging, value propositions, and collateral. Coordinate cross-functional GTM activities with Sales, Product Marketing, and Rev Ops. 🎯 Requirements 4–7 years in B2B Marketing, Industry Marketing, Product Marketing, Sales Enablement, or Go-to-Market roles. Bachelor's degree in Marketing, Business, Communications, or related field. Experience with enterprise software, SaaS, APIs, data, or AI solutions. Familiarity with CRM and marketing automation platforms (e.g., HubSpot). Strong written communication, presentation, and storytelling skills. Strong analytical skills and understanding of enterprise buying processes.