Paid Social Specialist

📋 Description Plan, launch and optimise paid social campaigns across Meta, Snapchat, TikTok and emerging platforms Manage budgets, bidding strategies, audience targeting and campaign pacing to hit ROAS, CPL and volume targets Monitor campaign performance with key metrics and apply rapid optimisation decisions Develop structured testing programmes across creatives, audiences, placements and bidding strategies Collaborate with Creative and Data teams to develop platform-native creative strategies and briefs Turn performance data into actionable insights and testing hypotheses 🎯 Requirements 2-4 years’ experience managing paid social campaigns within an agency, affiliate or in-house performance marketing environment Hands-on experience across Meta Ads Manager; Snapchat, TikTok or other paid social platforms advantageous Strong understanding of CPC, CPM, CTR, CVR, CPL, CPA and ROAS Experience developing and optimising creative-led performance campaigns Analytical mindset with ability to interpret data and make quick commercial decisions Comfortable managing multiple campaigns, priorities and deadlines in a fast-paced environment 🎁 Benefits Private Health Care (Bupa) Hybrid Working (3 days in office) Travel Insurance Paid for AI Subscription (Claude / ChatGPT / Gemini) Market-Leading Training Programme Recognition & Reward Scheme