Advertising Coordinator

Overview

As an Advertising Coordinator, you will proactively monitor various internal and investor-facing advertising campaigns, assist with project management, and complete project-based and internal tasks.

Responsibilities

• Keep up to date with investor campaigns

• General project coordination between the investor and internal team and keeping both parties accountable for implementation, deliverables, workload, and due dates

• Work collaboratively with the Growth Strategist, Media Buyer, and Ad Designer to understand the performance of the campaigns and accounts to preemptively relay information and data to the investor.

• Locate blocks and work internally with the POD as well as with Lucyd resources outside of the POD to remove those blocks.

• Support the POD with various advertising activities as the needs and your skillsets allow (ex: support with copy creation for ads).

• Handle various regular administrative & communication workflows (see below)

An Advertising Coordinator helps solve problems. You will find answers to questions and calm the concerns of your client + Growth Strategist on day to day tasks. Open and honest communication is critical to sustaining all the relationships you maintain. You are the glue that keeps your pod focused on the client's success as well as the success of your team.

Examples of Various Regular Administrative & Communication Workflows

• Facilitate huddle of the pod, prepare and take down daily huddle notes, and wrap up the call making sure everyone is on the same page.

• Prioritize, delegate, track and manage daily/weekly campaign-related tasks of with a set timeline

• Translate client communications into actionable items, filling in the gaps, making sure all information is well defined and clear when relayed to the team, and vice versa.

• Maintain and monitor Asana and other project management-related platforms (ex. Slack channels).

• Organize resources and documentation of the pod and clients so it will be easily accessible for the whole team.

• Update and maintain tracking documents for each account allocated to the team. (ex. Client Tracking sheet, Active Campaign, G-Drive)

• Create, if the client doesn’t have it, prepare, track and maintain client marketing calendar, support Strategist and keep them accountable in filling in quarterly planning sheet, and communicate in advance details needed for upcoming campaigns to the clients.

• Respond to the client in a timely manner (based on- within 24 hours) and streamline communication.

• Help brainstorm first article

• Review first article for compliance, ensure it gets to Dev and goes live

• Ensure first batch of creatives are completed

• Get first blog article from investor, review for compliance and submit to Dev

• Keep Investor Snapshot up-to-date

• Maintain investor Monday board (add EDU articles, creative folders)

• Daily checks for disabled investor accounts

• Live Chat any account issues (must be done before taken to our FB rep) including disablements, billing issues, spend caps

• Audit accounts for rejected ads and appeal ads weekly

• Review completed ads each week for compliance

• Edit EDU articles for compliance (and grammar)

• Send recap/action items post-meeting(s)

• Complete monthly ad spend & revenue for investors by channel on the internal spreadsheet (8th of every month)

Originally posted on Himalayas