Paid Social Principal

📋 Description Serve as the authority for paid social across enterprise clients. Develop full-funnel paid social strategies to drive growth. Lead cross-platform initiatives across Meta, TikTok, LinkedIn, Pinterest, Snap, Reddit. Design testing roadmaps: incrementality studies, lift tests, attribution, AI optimization. Partner with Analytics, Creative, Product, and Strategy teams to deliver integrated media. Shape PMG's paid social best practices with scalable frameworks and Alli adoption. 🎯 Requirements 8+ years in paid social/digital media with a bachelor’s degree or equivalent. Expert knowledge of Meta, TikTok, LinkedIn, Pinterest, Snap, Reddit. Proven success managing multi-million-dollar paid social programs across awareness to performance. Ability to lead through ambiguity turning broad challenges into clear strategies. Deep understanding of attribution, measurement, incrementality testing, and privacy-first marketing. Advanced automation experience with APIs, scripts, and AI-powered optimization. 🎁 Benefits Professional Development: learning, mentorship, career growth. Generous Time Off and holidays. Parental Leave: paid parental leave support. Retirement & Pension Plans: company matching. Healthcare and family support: comprehensive benefits. Annual Bonus and volunteering opportunities.