Lifecycle Marketing Manager

📋 Description Own weekly in-app announcements for new feature launches; end-to-end cadence Design in-app experiences (placement/flow) for each launch Validate wording with PMM, PM, and Design before shipping Launch on time; coordinate across relevant teams Track performance (reach, engagement, adoption) for each announcement Iterate quickly based on results to drive feature activation 🎯 Requirements 5+ years of B2B lifecycle marketing; ownership of email, in-app, and push channels Deep expertise in lifecycle strategy across onboarding, engagement, retention Strong analytical thinking; translate data into actionable insights Experience directing creative decisions for lifecycle channels (copy, design, iteration) Strong cross-functional collaboration; manage stakeholders and align teams Excellent written and verbal communication; presenting to senior leadership 🎁 Benefits Collaborative, excellence-driven culture Wellness: yoga, running, pilates or HIIT 3x/week Regular off-sites and team travel to NY, Paris, SF Snack-friendly office with chocolate or nuts Commitment to diversity and inclusion Opportunity to engage with clinicians and patients through product