Meta PPC Specialist

This is a remote position.

We're looking for aMeta PPC Specialistwho lives and breathes paid social — someone who blends data-driven rigor with creative instinct to build lead generation machines on Meta. You'll own campaigns end-to-end across bothservices and ecommerceverticals, pushing performance beyond benchmarks while constantly testing what's next. If you've thrived inside an agency managing multiple accounts simultaneously and know Meta's ecosystem inside-out, we want to talk.

Key Responsibilities

• Plan, build, and manage full-funnel Meta ad campaigns from strategy through execution — targeting, creative direction, structure, and bidding

• Analyze CPL, ROAS, CAC, frequency, and attribution data to identify inefficiencies and growth opportunities

• Design and run structured A/B tests across creatives, audiences, offers, and landing pages — and turn results into actionable learnings

• Brief and guide creative teams on ad concepts, hooks, formats, and copy angles that drive performance

• Optimize for qualified lead volume across service-based and ecommerce verticals, integrating lead quality feedback from CRM and sales teams

• Manage and allocate significant ad budgets efficiently, scaling winners while hitting cost-per-lead targets

• Ensure robust event tracking, Meta CAPI setup, and attribution accuracy in coordination with dev and analytics teams

• Translate campaign performance into clear, compelling reports for clients or internal stakeholders

Requirements

Requirements

• 4+ years of hands-on Meta Ads management experience

• Previous experience at a digital marketing or performance agency

• Proven track record running lead generation campaigns (not just brand awareness)

• Deep expertise in Meta Ads Manager, Business Manager, and Meta Pixel

• Strong command of audience segmentation: Lookalikes, Custom Audiences, interest and behavioral targeting

• Experience with Advantage+ campaigns and Meta's AI-driven placement features

• Solid understanding of attribution models and Meta's post-iOS 14 measurement landscape

•Meta Blueprint Certification (required)

• Proficient in Excel or Google Sheets for data analysis and reporting

• Strong written and verbal English communication skills

Nice to Have

• Experience running lead gen for both service businesses AND ecommerce brands

• Familiarity with CRM platforms (HubSpot, Salesforce) and lead quality optimization workflows

• Experience with GoHighLevel (HighLevel) for CRM, pipeline management, and lead tracking

• Experience with Meta Lead Ads and Instant Forms

• Working knowledge of Google Analytics 4 and cross-channel attribution

• Exposure to other paid channels (Google Ads, TikTok, Pinterest)

• Understanding of landing page CRO principles

Originally posted on Himalayas