Performance Marketing Lead

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done. Performance marketing is one of Airtable’s biggest growth levers, and a lot of what’s possible hasn’t been built yet. The Growth Marketing team runs strong core paid channels across self-serve and enterprise, but the next wave of impact will come from new acquisition programs, emerging paid surfaces, and an AI-and-automation-powered operating model that lets a lean team move like a much larger one. This role owns paid end-to-end (strategy, execution, budget allocation, and measurement) and reports to the Head of Growth Marketing. What you’ll do Own full-funnel paid campaigns across self-serve and enterprise, from awareness through conversion. Stand up new acquisition programs from scratch (sponsorships, creator/UGC, influencer partnerships) and turn the ones that work into repeatable, durable engines. Explore emerging paid channels, including agentic surfaces like AI answer engines and marketplaces, and define how Airtable shows up and wins there early. Build and iterate on the post-click experience, including landing pages, offers, and messaging by audience and intent, so paid traffic actually converts. Put agents and automations at the center of how the team operates. Partner across lifecycle, web, GEO, and product to align on the full journey, not just the click or the signup. Own the attribution and reporting that connect paid spend through activation and conversion all the way to revenue. Who you are 7+ years in performance marketing, growth, or demand gen, ideally in B2B SaaS. You’ve built new channels or programs from scratch and scaled them, not just optimized what already existed. You use AI, automation, and agents in your own work today, and you default to building solutions rather than waiting for someone else to wire them up. You have deep, hands-on command of core paid channels (Google, Meta, LinkedIn, Bing) and you run them efficiently at scale. You move fast, operate well in ambiguity, and expand your own scope. Analytical and experiment-driven. You’d rather build in-house muscle than lean on agencies. Bonus if you have Experience managing large-scale paid budgets across both self-serve and enterprise motions. You’ve stood up measurement or experimentation infrastructure from scratch, or understand it well enough to spot when something is broken. Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances. Learn more about your EEO rights as an applicant . VEVRAA-Federal Contractor If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Formand let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants. #LI-Remote Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience. Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation.To learn more about our comprehensive benefit offerings, please check outLife at Airtable. For work locations in the San Francisco Bay Area, Seattle, New York City, and Los Angeles, the base salary range for this role is: $184,000—$260,600 USD For all other work locations (including remote), the base salary range for this role is: $166,000—$234,800 USD Please see our Privacy Notice for details regarding Airtable’s collection and use of personal data relating to the application and recruitment process by clicking here. For applicants that live in or have a link to Australia, please see this Privacy Collection Statement for details regarding Airtable’s collection and use of personal data relating to the application and recruitment process. 🔒 Stay Safe from Job Scams All official Airtable communication will come from an @airtable.com email address. We will never ask you to share sensitive information or purchase equipment during the hiring process. If in doubt, contact us at [email protected]. Learn more about avoiding job scams here.