Job Description
WHO WE ARE We’re Hook—an award-winning creative content agency. With a collaborative, maker-centric team and an emphasis on production-led design, we make ads, campaigns, and experiences that drive growth for the world’s most innovative brands. Our mission is to integrate creative and production to help grow brands faster, but we believe what’s most important are the people who work with us and the experience they have along the way. We want clients to think of us as the best agency they’ve ever worked with, and we want everyone at Hook to feel like this is the best job they’ve had yet. WHAT’S A SENIOR COPYWRITER AT HOOK? Senior Copywriters work to solve client marketing challenges with an emphasis on ideating creative concepts, developing strategic messaging frameworks, and articulating key messages within a designated narrative framework and brand voice. Their core responsibilities include technical writing, concept development built on a foundation of strategic insight, and detailed oversight during creative production, regardless of medium and campaign size. A successful Senior Copywriter is an experienced leader in advertising, capable of guiding clients through the creative process with a collaborative approach. They lead projects in all stages of development with intelligence and positivity—from research and pitching to production and delivery. They help the team to balance the needs of clients with production capabilities, ultimately working to ensure the success of every deliverable. WHAT YOU’LL DO Lead conceptual development and pitching efforts by creating and directing visually inspiring concepts and content. Lead the creation of client approved messages and themes that succeed across mediums, formats, and campaign types. Establish and maintain positive relationships with relevant client contacts, becoming an expert on brand culture, products, preferences, and expectations. Lead client-facing conversations focused on the development of campaign messaging and assets. Maintain a positive relationship with Design, Motion, and Production staff, ensuring that concepts meet the requirements of all departments. Maintain and promote an internal awareness of industry design trends and standards, including relevant cultural and digital news. Facilitate creative development by providing detailed direction, feedback and constructive criticism to design and motion staff. Promote a positive creative culture through teamwork, and lead by example. The occasional on-site content shoot (may require travel between 1-2 times per year). WHAT YOU’LL NEED 5+ years of copywriting experience working directly with clients to develop successful ad campaigns and branded assets. Confident writing and conceptual skills with an expertise in presenting ideas to clients. Experience working alongside an Art Director partner to deliver a range of approaches to any brief. An inspiring portfolio with a variety of work across different deliverable types (social, digital, video, integrated campaigns). Ability to travel for on-site support during the occasional video shoot (less than 10% of the work annually and will likely require overnight stay). WHAT ELSE Qualified applicants will include a resume and a statement of interest that allows us to learn a little more about you. We are a remote first organization with a “work from wherever” approach (within the US). We’re a collaborative group of people who love the internet, and want to create phenomenal work. Company benefits include health, dental, matching 401k, paid vacation and holidays, and more. At Hook, we value what makes everyone different. We look for the best talent, no matter the background. We know that great work requires diverse perspectives, which is why we strive to create a place of belonging where everyone can express who they are. Come join us! Hook believes in equity and compensation transparency. We’ve designed a 10-level advancement framework that’s applied consistently across disciplines and departments, aligning with our location-based salary ranges. This role is leveled as an L5. We’ll review your location, skills, experience, and other relevant factors during the interview process to determine where you fall within our leveling framework and corresponding salary ranges. Please follow this link to learn more. Please review our Transparent Compensation Philosophy. We are not currently considering candidates in the Tier 4 market band for this role at this time.
