National Sales Lead - Wardflex Specialist

ASC Engineered Solutions is seeking a highly accountable, established sales professional to serve as our National Sales Lead - Wardflex Specialist, responsible for national coverage. This position focuses on residential gas piping applications, directing primary efforts toward residential plumbing & HVAC contractors, while working closely with distributors, regional sales managers and 3rd rep agencies who represent ASC in the field.

The primary objective is to drive alignment and preference for the Wardflex brand, ensuring contractors choose Wardflex through their preferred distribution partners. This role leverages solution‑selling expertise to expand market share and grow Wardflex sales across the country.How You Will Help

Drive Demand & Adoption

• Excel at demand generation by professionally demonstrating Wardflex expertise and gas piping solutions to achieve sales targets.
• Promote Wardflex as the contractor’s preferred CSST brand through effective solution selling, application knowledge, and hands‑on demonstrations and facility tours.

Strengthening Contractor, Distributor & Rep Agency Relationships

• Build lasting relationships across the residential plumbing ecosystem—contractors, distribution partners, and manufacturers’ rep agencies.
• Partner with rep agencies to ensure product knowledge, Wardflex certified sales force, sales closure, expand Wardflex placement, and achieve aggressive growth goals.
• Integrate into national, regional, and local trade associations to leverage contractor relationships for increased product adoption.

Product Demonstration & Training

• Select, demonstrate, and promote Wardflex system solutions tailored to residential gas piping applications.
• Conduct training for contractors, distribution inside/outside sales teams, and other key decision-makers to drive brand preference and ensure organizational partnerships.
• Train the trainer: ensure our rep agencies and distribution are Wardflex certified to create demand with plumbing and hvac contractors as well as distribution in the market
• Serve as the front‑line champion for new Wardflex product rollouts, acting as the product team’s eyes and ears for field needs and competitive insights.

Pipeline Growth & Market Expansion

• Develop in conjunction with our rep partners and Regional Managers a consistent pipeline of contractor prospects and residential project opportunities.
• Identify high‑potential markets and accelerate Wardflex penetration through strategic contractor conversions.
• Provide feedback from the field on installation trends, competitive activity, and contractor requirements.

Sales Tools & Technology

• Utilize CRM, Power BI, Microsoft applications, and digital tools effectively
• Utilize teams to communicate and stay in front of the audience of Regional Managers, Rep Partners, and key contractors

Effort Allocation

• 20% Distributor Engagement
• 20% Contractor Engagement
• 40% Rep Partners/Agencies
• 10% Distribution Support
• 10% Administrative Tasks

Budget Responsibilities

• Manage deliverables within the annual expense budget.

What You Will Bring

• High accountability and self‑motivation
• Growth minded, both person and professional
• Positive, can‑do attitude and strong competitive drive
• Excellent problem‑solving and solution‑selling mindset
• Professional presence and strong communication skills
• Ability to build trust and converse easily with contractors and industry partners
• Strong resilience and composure under pressure
• Focus on team success over individual recognition
• Minimum 5 years outside sales experience, preferably within plumbing or related residential construction markets
• TEAM Mentality
• Ability to travel 60%+ nationally

Originally posted on Himalayas