Job Description
📋 Description Lead marketing strategy to drive device sell-through across retail, e-tail, and DTC. Partner with Roku's Retail Sales & Strategy to align programs with channel goals. Develop in-store merchandising, signage, and messaging to maximize sales. Lead e-tail marketing across key retailers (Amazon, Walmart, Target, Best Buy). Run A/B tests on product listings, promotions, and creative content to boost conversions. Drive Roku.com sales with compelling value propositions and offers for direct purchases. 🎯 Requirements 10+ years of marketing experience with emphasis on sales, shopper, and channel marketing. Deep expertise in retail marketing: planograms, in-store displays, and retailer partnerships. Data-driven with strong analytics and ROI focus; experienced in test-and-learn. Experience with e-tail optimization and A/B testing on major online retailers. Direct-to-consumer marketing experience: promotions, offer design, conversion optimization. Cross-functional leadership; ability to influence VP/C-suite with data-driven rationale. 🎁 Benefits Health, dental, vision, life, and disability insurance. Parental leave and wellness/mental health resources. Retirement options (401(k)/pension) and commuter benefits. Generous paid time off and flexible remote options.
